{"id":225,"date":"2017-01-01T00:00:33","date_gmt":"2016-12-31T16:00:33","guid":{"rendered":"https:\/\/lessworkmoreplay.com\/?p=225"},"modified":"2023-09-11T15:24:48","modified_gmt":"2023-09-11T07:24:48","slug":"save-paper-the-smarter-way","status":"publish","type":"post","link":"https:\/\/lessworkmoreplay.com\/index.php\/2017\/01\/01\/save-paper-the-smarter-way\/","title":{"rendered":"UOB &#8211; Save paper the smarter way"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">The brief:<\/mark><\/strong> To encourage more sign-ups for digital statement<strong><br><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">The challenge:<\/mark> <\/strong>To turn the steps into a want, not a need<strong><br><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">The solution:<\/mark> <\/strong>Pledge the green way and you can turn your last paper statement into a plant<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The same brief was done with gamification in the previous year and to tackle the same brief with the &#8220;same message&#8221;, we had to think out-of-the-box &#8211; Using junk mail to reduce junk mail. <br><br>Leveraging on Earth Day celebrations, customers are encouraged to make a pledge to go green and be incentivized not only by wearing their &#8220;Green badge&#8221; proudly on their social profiles and also to receiving plantable seed paper, along with direct mailers that could be folded into planting pots within their &#8220;last paoer statement&#8221;. Lucky subscribers won eco-friendly thumbdrives and members of the public were allowed to join in by greenifying their Facebook profile pictures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results eclipsed our initial goals by over 10%. Not only did we build awareness within UOB&#8217;s customer base, but also with the general public. Marketing Magazine picked the campaign up as an Innovative Direct Mailer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDayCover.jpeg\" alt=\"\" class=\"wp-image-111\" srcset=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDayCover.jpeg 960w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDayCover-300x169.jpeg 300w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDayCover-768x432.jpeg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_3.jpg\" alt=\"\" class=\"wp-image-113\" srcset=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_3.jpg 960w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_3-300x169.jpg 300w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_3-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_2.jpg\" alt=\"\" class=\"wp-image-112\" srcset=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_2.jpg 960w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_2-300x169.jpg 300w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_2-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_4.jpg\" alt=\"\" class=\"wp-image-114\" srcset=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_4.jpg 960w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_4-300x169.jpg 300w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_4-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_5.jpg\" alt=\"\" class=\"wp-image-115\" srcset=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_5.jpg 960w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_5-300x169.jpg 300w, https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/2023\/09\/EarthDay2016_5-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The brief: To encourage more sign-ups for digital statementThe challenge: To turn the steps into a want, not a needThe &#8230;<\/p>\n","protected":false},"author":1,"featured_media":111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tactical","category-unusual"],"_links":{"self":[{"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/posts\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":5,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/posts\/225\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/posts\/225\/revisions\/311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}