{"id":383,"date":"2007-09-25T00:00:30","date_gmt":"2007-09-24T16:00:30","guid":{"rendered":"https:\/\/lessworkmoreplay.com\/?p=383"},"modified":"2025-08-25T16:16:05","modified_gmt":"2025-08-25T08:16:05","slug":"what-noise","status":"publish","type":"post","link":"https:\/\/lessworkmoreplay.com\/index.php\/2007\/09\/25\/what-noise\/","title":{"rendered":"What Noise? &#8211; Hear &#038; Be Heard Fund"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">The brief:<\/mark><\/strong> To raise fund for Hear and Be Heard Fund<strong><br><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">The challenge:<\/mark> <\/strong> To let audience experience deafness online<strong><br><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">The solution:<\/mark> <\/strong> Three micro games that is minimalistic and educational<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">This was a project for the Hear and Be Heard Fund when I started my career at Kinetic. The initiative aimed to empower underprivileged individuals with hearing impairments by providing access to hearing aids.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">I was tasked with pushing the boundaries of what was possible on the web\u2014to do things differently. While I initially considered a straightforward, informative approach, I chose instead to create an expressive, experiential journey. The idea was to let people experience deafness first hand. I cracked the code by designing three simple yet powerful interactive games that simulated the daily challenges faced by those with hearing loss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Back then, experiential digital work was still a rarity\u2014which made this approach all the more groundbreaking. The response was overwhelming: the website was widely acclaimed, and the fund experienced a 400% spike in donations that year. A creative risk that paid off in every sense. I&#8217; am the sole creator, creative, art director and programmer for this piece of work. Don&#8217;t let anyone tell you otherwise \ud83d\ude09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/WN1.jpg\" alt=\"\" class=\"wp-image-72\"\/><\/figure>\n<\/div>\n<br>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/WN2.jpg\" alt=\"\" class=\"wp-image-75\"\/><\/figure>\n\n<br>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/WN3.jpg\" alt=\"\" class=\"wp-image-74\"\/><\/figure>\n\n<br>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/WN4.jpg\" alt=\"\" class=\"wp-image-73\"\/><\/figure>\n\n<br>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/WN5.jpg\" alt=\"\" class=\"wp-image-71\"\/><\/figure>\n\n<br>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/WN6.jpg\" alt=\"\" class=\"wp-image-77\"\/><\/figure>\n\n<br>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/WN7.jpg\" alt=\"\" class=\"wp-image-76\"\/><\/figure>\n\n<br>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/lessworkmoreplay.com\/wp-content\/uploads\/WN8.jpg\" alt=\"\" class=\"wp-image-76\"\/><\/figure>\n\n","protected":false},"excerpt":{"rendered":"<p>The brief: To raise fund for Hear and Be Heard FundThe challenge: To let audience experience deafness onlineThe solution: Three &#8230;<\/p>\n","protected":false},"author":1,"featured_media":402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,16,17],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awareness","category-collaboration","category-web"],"_links":{"self":[{"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":8,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"predecessor-version":[{"id":401,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/posts\/383\/revisions\/401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/media\/402"}],"wp:attachment":[{"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lessworkmoreplay.com\/index.php\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}