Interactive craftsman Francis Tan always has a strong desire to create “self-intriguing” interactive pieces for a global audience, the then-young art director joined Kinetic Singapore to handle accounts such as Nokia, Zuji and Nike. Within months of starting his career, he garnered multiple awards at the prestigious Young Guns International Awards, New York One Show, London’s D&AD Awards, Webby as well as other accolades at the Creative Circles Award, Communication Arts and FWA, among others. In 2006, he was ranked 19th overall among top young creatives under 30 worldwide, and was invited to be on the judging panel of the Singapore Crowbar Awards in 2007, 2011 and headed the Interactive jury panel in 2015. The Gong Show for 2017.
In late 2010, he was appointed the Creative Director of O2 Interactive, one of the agencies under the Ad Planet Group. There, he serviced key accounts such as the Esteé Lauder Group of Companies, Nikon, Mazda, Remy Martin, and Singapore Fashion Week.
A certified Google Analytics expert, Francis was brought in to head Germs Digital, another sister agency at the end of 2013. Less than a year later, he pulled off one of the greatest local campaigns of 2014 – See The Big Picture by Singapore Press Holdings – where savant Stephen Wiltshire was invited to draw the Singapore skyline from memory on a 4m-long canvas. This campaign displayed all the platforms of SPH and showcased to the world how a single activation could result in Nationwide interest and millions of impressions.
Today, he focuses on bringing integrated marketing to the next level through his work with brands such as NTUC Income, United Overseas Bank, Clarins and Mitsubishi Motors, winning multiple awards at both local and international news and marketing effectiveness award shows.