About

It is never work when one is having fun

Currently steering the leadership and the creative helm of GERMS, Francis Tan held the pivotal role of guiding GERMS through the tumultuous waves of change but also sculpted it into the formidable entity it is today.

He garnered multiple awards at the prestigious Young Guns International Awards, New York One Show, London’s D&AD Awards as well as other accolades at the Creative Circles Award, Communication Arts and Marketing Awards in the region among others through his career and continues to pursue “effective marketing” for esteemed clients such as – NIKE, INCOME, KIA, Mitsubishi, Mazda, MINI, Volkswagen, Skoda, Bioderma, Clarins, UOB, NYC, OBS and many others.

Beyond his professional endeavours, Francis is an avid cyclist and maintains a disciplined lifestyle starting his day at 4am embodying the belief that discipline is essential for success. GERMS, under his leadership, continues to be the catalyst of innovation, shaping narratives that captivate, and inspire in the ever-evolving landscape of marketing with tenacity.

Industry services:
– The Crowbar Awards 2023 – Jury for The Good category
– Industry reviewer, Portfolio night Singapore Poly 2021, 2022
– Jury for Crowbar Awards 2021 – Branding/Integrated
– Jury for Crowbar Awards 2022 – Design
– Expert, Graphic Design Technology Technical Working Group (TWG) for WorldSkills Singapore 2021.
– The Gong Award 2017 – Jury for Innovation, Integrated, Media and CSR
– Head of the interactive jury panel for Crowbar 2015.
– Panel for Industrial Training Programme, Singapore Polytechnic.
– Marker for FYP 2017, 2019, 2021 graduates, Singapore Polytechnic.
– Marker for FYP 2015, 2016, 2019, 2020, 2021, 2022 graduates, Temasek Polytechnic.
– Internal Examiner/Marker for FYP 2017, Temasek Polytechnic.