The brief: To launch UOB’s new Krisflyer Debit Card
The challenge: To convince the target audience they need another card
The solution: We turned the card into your dependable travel buddy
Inspiring the target audience to travel using both artificial intelligence and virtual reality. Online, we created an assisted search tool that flew visitors to the destinations of their choice. We utilised Google Maps and Google Street View to ensure dynamism and provide a rawness that has never been seen before. Suddenly, your travel buddy comes alive. Feeding you with the down-to-second weather report, live street view and local greeting or phrases that will be useful for the destination.
Onground, we upped the ante and immersed passers-by with Samsung Gear VR headsets to teleport them to four different countries, showcasing their unique sights and sounds. We were also able to produce a key visual for the campaign that was used in print, outdoor and taxi wraps, despite us not being UOB’s retainer agency for print work.